Lobby is a feed devoted to the analytical, progressive, scrappy parts of video game culture getting a makeover.
While managing social media accounts for GLITCH, I wanted to test a new tactic: curating games industry news content then posting punchy graphics that responded to hot button issues or highlighted the words of "disruptive" leaders. My hunch that this content would work for our audience was right; the posts far outperformed their counterparts in the same period. This was something missing from day-to-day games feeds.
After my contract at GLITCH ended, I explored different ways to stay connected to the games industry, no matter where my next job took me. In September 2020 I started Lobby, a games culture feed that built on my most successful content at GLITCH.
Follow @joinlobby on Instagram.
